My Pitch
The basics
I am a marketing professional with extensive experience in brand, product, campaign management and digital strategy within global organisations across Australia and the UK.
My fascination in the customer journey and adding tangible value to the customer experience recently lead me to study Service Design. This honed my existing skills of taking trends and insights and translating them into innovative marketing campaigns and initiatives that enable brands to grow, innovate and ‘surprise and delight’ the consumer.
What sets me apart
Think of me as the conductor who aims to bring people together to create a new harmony.
I have often injected new life, improved or simplified the marketing function, by listening, analysing, and collaborating. Im a great connector of the dots.
I am constantly brimming with new ideas but am not so focussed on doing the bright new flashy thing that I forget to see the things right in front of me that will have considerable impact on the business.
Coupled with smart planning and implementation, I ensure I deliver results that meet or exceed goals.
I love creativity
With an Architecture degree under my belt and training in styling, photography and fundamentals of colour, I have a keen eye for design and aesthetics and love building relationships with external stakeholders to develop branding, campaigns and content.
The way I go about it
Im a people person. I love communicating. Im intrigued by our differences and love working out how best to work with other people. Im passionate, personable and contagiously enthusiastic.
Career Snapshot
For the past 10 years I have held senior marketing roles in national building products companies and home entertainment studios. Extremely different industries but similar in their need to innovate and evolve to maintain and grow share in a challenging marketing. I have also experienced 2 joint ventures in this time.
Experience
James Hardie
Marketing Manager - Commercial 2019 - Present
CSR
Senior Marketing Comms Manager: PGH Bricks & Pavers 2015 – 2018
Marketing Manager: Monier Roofing 2013 – 2015
Universal Sony Home Entertainment - Sydney
Marketing Manager: Catalogue & TV 2011 - 2013
Universal Pictures Home Entertainment
Marketing Manager: Catalogue (Sydney) 2011
International Product Director: Catalogue (London) 2009 – 2011
Sony Pictures Home Entertainment (UK) - London
Snr Product Manager 2006 – 2009
Education
Service Design Academy Xi, Sydney
Graduate Certificate in Marketing (3/4 Marketing Masters)
Monash University, Melbourne
Adv Dip of Business (Marketing) RMIT University, Melbourne
Bachelor of Arts (Architecture) Deakin University, Geelong
Strengths
1. Individualisation: gift for tapping into diverse talents and individuals
2. Woo: love breaking the ice and making a connection with someone
3. Ideation: inspire original thought and action
4. Communication: find it easy to put their thoughts into words. They are good conversationalists and presenters.
5. Positivity: a contagious enthusiasm. They are upbeat and can get others excited about what they are going to do.
Testimonials
“Carlie is a sharp tack. Very quick on picking up concepts and applying lessons, however most impressive is her leadership qualities demonstrated through her presentation skills. A confident speaker, she makes clear and concise points. High recommendation.”
“Working with Carlie was the dream Client/Agency relationship. Carlie has a very well honed understanding of marketing and strategy, more importantly she understands the integral role digital plays within the marketing machine. I always admired her determination to create a truly integrated marketing eco-system that put the customer first, she also has a fantastic ability to build strategic and fruitful partner relationships. I would love to work with Carlie again and any future employer would be lucky to have her.”
“Working with Carlie over a couple of years at CSR, I found her always open to the potential of digital for her business, and very fast to understand the opportunities and challenges involved. Carlie is an experienced marketer with the ability to take sometimes complex technical information, distill it into customer-friendly language, find the right channel to the customer, and get them the information when they need it. I would happily recommend her for any position. ”
“As a member of my marketing team, Carlie always had her finger of the pulse of the digital, promotional, social and communications needs of the business. Carlie’s engaging personality and can do approach allowed her to build rapport with stakeholders quickly while still staying focused on the outcome needed.”
Where to find me
Lets chat about how we might work together.
Email: carlier1011@gmail.com
Phone No: 0413473029
